View Full Version : Android eclipses iPhone in Q2 sales, according to Nielsen

08-02-2010, 05:20 PM

So, earlier today we branded 2010 as the Year of the Android (http://www.droidforums.net/forum/droid-news/65732-canalys-android-smartphone-shipments-up-886-represents-highest-market-share-us.html). And things continue to get sweeter for our good green friend. According to Neilsen, Android smartphone sales overtook iPhone sales in Q2. Android sales over the past six months were 27% of the US smartphone purchases, while iPhone was down to a lowly 23%. Granted these figures were just for Q2, so it doesn't take into account all iPhone 4 sales. Then again, the Droid X and Samsung Galaxy phones weren't included either, so these figures could tell the true story after all. To no surprise, RIM Blackberry still tops US smartphone sales, although as you can see, their numbers are on a steady decline.

Also interesting to note, that total smartphone sales are on the rise as well, up to 25% of all mobile phones purchased. Nielsen believes that smartphones will overtake feature phones by the end of 2011.


It's not all wins for our favorite green guy, however. The iPhone is still the most desired smartphone in the US. Specifically, brand loyalty is extremely high with Apple at 89%, compared to 71% for Android and 42% for Blackberry. In other words, an iPhone user will more than likely stick to the next iPhone, rather than stray to another platform. Android and Blackberry users are a little more easily swayed.


All in all, this has been a great year for Android thus far. And with the upcoming flood Android tablet, Gingerbread OS in the works, and those phantom 2ghz dual-core smartphones slated for next year, I cannot be more excited for what the future holds.

via AndroidGuys (http://www.androidguys.com/2010/08/02/nielson-android-outsells-iphone-handsets-q2/)
Source: Nielsen (http://blog.nielsen.com/nielsenwire/online_mobile/android-soars-but-iphone-still-most-desired-as-smartphones-grab-25-of-u-s-mobile-market/)